The Age of Incomprehensibility (2022) | 30s Ver.
A 30-second public service announcement video conveying the importance of using the correct Korean language
Year:
2022
Service:
Production
Client:
KOBACO
Project Overview
Through a satirical drama format, this video illustrates how common slang terms can become indecipherable codes for some, creating significant communication barriers. It warns that the indiscriminate use of neologisms can lead to social isolation and delivers a message of social reflection, urging the use of clear and beautiful Korean to restore genuine communication.