LG ThinQ Content
Planning and production of category-specific appliance story content for the LG ThinQ app.
Year:
2026
Service:
Content
Client:
LG
Project Overview
A year-long comprehensive content project for LG ThinQ, focused on developing engaging story-driven content and carousel-style card news tailored to a wide range of home appliance and furniture categories within the mobile app. The project covered practical user guides, lifestyle tips, product usage ideas, seasonal content, and informative storytelling designed to help users better understand and enjoy LG ThinQ-connected products in their daily lives.
The scope of work spanned the entire creative production process, from content strategy, topic planning, and story development to copywriting, visual direction, and final card news design. Each piece of content was structured to be easily understood within a mobile environment, combining clear information delivery with approachable storytelling and visually engaging layouts.
By transforming product features, usage methods, and everyday living tips into intuitive mobile-friendly content, the project aimed to enhance user engagement within the LG ThinQ app and strengthen the connection between users, smart home appliances, and connected living experiences.