Bodyall | Dating App
A global, social-first video dating app that connects users based on diverse body type preferences.
Year:
2024
Service:
Content
Client:
.
Overview
An innovative dating app designed to connect users worldwide based on diverse body types and personal preferences.
What is Bodyall
“All body types in the world are beautiful.”
Bodyall is a unique dating platform that brings individuality and physique to life through video profiles. By combining this with an SNS-style scrolling experience, it creates an environment where users can engage more naturally while emphasizing authenticity and trust throughout the process. The result is a more compelling and reliable experience that goes beyond casual encounters to foster genuine connections.
Video Profile
With video-only profiles, Bodyall encourages safe and authentic interactions, seamlessly guiding users from introductions to in-person meetings.
Why Bodyall
The platform sets itself apart by embracing cultural and personal diversity in perceptions of attractiveness. Through video-based profiles, it prioritizes sincerity and creates trustworthy opportunities for meaningful connections across cultures and preferences.
All body types
Bodyall is inclusive of all body types—slim, average, plus-size, and more—celebrating diversity and empowering users everywhere to discover their ideal partner freely, without judgment or restriction.
VIP
VIP features reward users who generate strong engagement with their video profiles. Those who receive a high number of likes earn a VIP badge and gain access to exclusive matching functions in the Hots tab.
Design
A fusion of social media design and dating features.
Animation
An animation designed to reflect Bodyall’s features with a unique sense of character.
Splash: The app’s startup screen featuring Bodyall’s main character
Boom: An in-app purchase item that prioritizes displaying your profile to members nearby for 30 minutes
Luvs: An in-app purchase item that highlights your profile to members you’ve sent Luvs to
Loading: A loading page using Bodyall’s main character to make the wait feel a little more enjoyable
Thailand #BOB Challenge
First campaign in Thailand: the #BOB Challenge.
A social “like” competition where creators earn rewards for the most-liked profile videos. Open to all participants, including dancers, lifestyle influencers, and everyday users in Thailand, the challenge created a level playing field.
Two prize tiers with a total of four winners:
1st place (male and female): cash prize and a custom trophy
2nd place (male and female): cash prize
The campaign was designed around engagement, with likes as the sole metric. Simple, transparent, and trackable in real time, it drove user participation while amplifying user-generated content. This led to a highly shareable award campaign that boosted brand visibility within Thailand’s creator community.