"Is Love a Crime?" | 30s Commercial Spot (A)
A 30-second public service announcement warning that repetitive contact and gifts, carried out while ignoring the other person's wishes in the name of love, are clearly "stalking crimes."
Year:
2023
Service:
Production
Client:
KOBACO
Project Overview
The video begins from the perpetrator's perspective, misinterpreting unilateral contact and gifts as "bold love," but delivers a powerful twist by showing the victim's sheer terror. It firmly answers "Yes, it is" to the question "Is love a crime?" and defines repeated actions against one's will as a clear criminal act that inflicts severe fear. Ultimately, it raises social awareness to stop stalking behaviors immediately before they escalate into a greater tragedy.