2025 Electrified GV70｜RoadTrip Gangneung
Re-discovering my hometown, Gangneung, through the eyes of a traveler with the Electrified GV70.
Year:
2025
Service:
Production
Client:
HYUNDAI
Project Overview
A Genesis Road Trip featuring the Genesis Electrified GV70 and Jemin Oh, the Grand Prize winner of the Road Trip Contest. Under the theme of 're-discovering one's familiar hometown through the eyes of a traveler,' the project captures the summer landscapes of Gangneung with his family in a lyrical, road-movie format. This road trip goes beyond mere transportation, proposing a journey dedicated to recording the precious moments shared with family.